Sunday, February 6, 2011
Volkswagen Commercial: The Force
Commercials....every commercial we watch is intended to sway you in the direction of that product. The Superbowl is famous for having the best commercials. This commercial for Volkswagen premiered tonight...does it make you want to buy their product anymore than you did before? If not, then what do you think the point of the commercial is???(other than being so cute?)
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It doesn't make me want to buy their product anymore than before because it's the same thing as before but with different ways of advertising it. If I wasn't interested five days ago with a boring commercial then I won't be interested in it if it's just put into a different scene. Although the commercial is cute, due to a little kid trying to control everything, it does not change my opinion about the actual subject of the commercial. The point of the commercial is for parents who have children; Volkswagen probably figures that this will appeal to parents because their kids will be impressed by their new car. But, many cars can have an automatic starter installed into it, not just this car.
ReplyDeleteIt doesn't make me want to buy their product anymore than before because the commercial just brings comedy to the product. It doesn't necessarily make the car any better than before. The commercial doesn't advertise exactly what the car does just the ability of the boy. The point the of this commercial is to show how the Volkswagon has an automatic starter and also to show that if you have a family, your children will love this car because it is able to start on its own. The commercial was just supposed to be cute & fun.
ReplyDeleteThis commercial doesn't make me want to buy their product considering it barely has anything to do with the actual product itself. The only time you even see the car is at the end of it. Cool, it has an automatic starter just like many other cars. The commercial doesn't show what makes the Volkswagon different than all the other cars that are being sold. I think the point of the commerical was probably just to show that it is a car with new technology, even though an automatic starter isn't "new". Also, it is probably supposed to show that the family will love this car because of its technology.
ReplyDeleteAren't these commercials extremely expensive? This did not show me why I should spend $20,000 on this vehicle. What's so good about it? The automatic starter? It looks nice but I'm not really sure what the real specs are. I hope Volkswagen doesn't think that putting a little Darth Vader in a 60 second clip will persuade consumers to spend $20,000. However, props to the father for making his kid believe he had powers. What a waste of money and 60 seconds. There is no point to this commercial...or at least it's not visible to me.
ReplyDeleteAs a car guy, this is a very stupid car commercial. The commercial advertises one thing the car has and it is at the end.... it is the electric starter... which is in alot of cars these days.... This commercial seemed to be more of a dark vador commercial if anything!!! (AND I HATE VW!)...
ReplyDeletei think the bridgestone beaver ad is more effective then the one above because it actually focuses on the subject. the car is all new but only focuses on one of its new trait , if they want there products to be sold then they need to learn how to advertise the whole object rather then just one. c.souza
ReplyDeleteI think the commercial is very cute, however; it doesn't tell much about the car. The commecial is just showing that it has an automatic starter and is a good family car.
ReplyDeleteThe commercial makes me want to watch some star wars instead of buying a car. Many people are swayed by commercials and some commercials are so stupid and many people fall right into them because they got to have the best of the best and be able to one up everyone. In a sense there is a great amount of people to market items to i personally enjoy this add http://www.youtube.com/watch?v=ygmQ-KPS1-M&feature=fvst check out this link
ReplyDeleteIt doesn't really make me want to buy the car but I'd love to buy that costume and run around pretending to have powers :D
ReplyDeleteSeeing this commercial does not make me any more eager to buy a volkswagon than i was 2 minutes ago. It seems that today they come out with more meaningless commercials about things. It's a cute video don't get me wrong but i wouldn't buy a car based off that. It doesn't show me any features of the car or real reasons to buy one.
ReplyDeleteThis commercial doesn't make me want to buy the car ..it just makes me want to watch Star Wars. They should focus more on the car and not on the kid dressed up.
ReplyDeleteI think car commercials are the most difficult to sway people to buy through commercial marketing. It doesnt make me want the car more because the only thing it did was start by remote, which every new car does now. It didnt really do anything to impress me enough to even care about the car.
ReplyDeleteTest. this is only a test
ReplyDeleteThis commerical wasnt very good at all because it didnt tell us anything about the car besides the fact that it had an automatic starter. I wouldnt waste $20,000 buying this car.. Tasha E
ReplyDeleteAnonymous said...
ReplyDeleteThis commercial was very convincing because people look up to the star wars and the bad side about this is darth vader might scare people away from purchasing the car but it was a funny commercial! Clarkk
This did not make me want to buy the car. I did not give any info on the product.
ReplyDeleteI do not think that was an effective way to advertise the car and it does not make me want to buy it. Although it was cute, it did nothing to make the car seem appealing. There was no facts and there seemed to be no point. I would expect more from a Super Bowl commercial.
ReplyDeleteI think this commercial accomplishes what it set out to do because it gains the attention of the vulnerable consumer superbowl audience. But when you analyze it, there's not much reason given to go out and buy this car. The starter thing isn't really that impressive.
ReplyDeleteThis commercial does not persuade me to buy this car. What the commercial does do, it entertains the viewers. People that watch the Superbowl are not looking to buy anything. They are looking to see which commercial is the funniest or has the best looking actors. So the commercial does what it should, it entertains us.
ReplyDeleteThis commercial didn't really seem like a commercial but a blooper reel that they decided to turn into a commercial because they couldn't think of anything better.
ReplyDeleteSure, Star wars is well known and popular, and the car has an electronic starter, but what does that have to do with the price of tea in china? Or rather, what does that have to do with how this car works?
I don't think there is a point to this commercial. I think someone high up over at VW just wanted their kid to be on TV.
LOL!!!! this commercial does not make me want to buy a car. It makes me want to not have children because the little brat in the darth vader costume seems like he would annoy me. :)
ReplyDeleteNo in all seriousness the commercial is silly. They wanted to make it laughable to get it on the superbowl. More people would see it that way. I'm sure the company will actually come out with some better commercials, aimed at car buyers, in the future to air during regualr tv to improve on sales because this commercial is just silly.
Aldrich the commercial is cute. It also demonstrates the features of the new volswagon. An automated started is a great feature to have on a car . However there are many cars that have this feature along with others. Overall this commercial didn't make me want to but a volswagon over any other new car on the market. Liz Larose
ReplyDeleteThe commercial doesnt really show much about the car, I dont really even get what it's promoting either. -___-
ReplyDeletefirst of all, i didn't watch most of the super bowl so i din't even see this comercial, very very funny haha.
ReplyDeleteto the point, this commercial neither sways me to buy VW products nor does it make me remember their product, after i watched this i forgot what brand of car is was for, the purpose of comercials is to plant a seed in your head so since i didn't forget they pulled a spoof on some great movies i will remember that as a link to their brand and thus they have found a place in my brain.
This commercial would not make me want to buy a car. I get that the commercial is cute, but it didn't really stick in my head. I think the point was to be cute enough that people would remember and perhaps have it pop up in their head when they think about buying a new car.
ReplyDeleteNo, it didnt make me want to buy it, it was cute and entertaining though. i think these days thats all that counts whats cutee and entertaining. not too much whats going to make viewers want to buy this product, but what makes them like to watch this commercial.
ReplyDeleteThe car is sexy! Other than that the advertisment would not persuade me into buying it. I'm worried more about the kid and if he has something seriously wrong with him.
ReplyDeleteCute commercial though !
I think people in charge of certain aspects in the media are really beginning to think that people only care about things that are pleasing to the eye. This commercial seems pretty much pointless, and has only one thing in it that even relates to the product they're selling, which is the automatic car starter. Do they really think people are that foolish to watch a commercial like this and think, "Oh WOW, I'm definitely going out and buying a Volkswagon after seeing that commercial!" I sure hope they don't, because they'd be terribly wrong. Commercials all seem to be less informative nowadays, because I think the media is getting the wrong idea about people. However, everyone has a different opinion about everything, so there could actually be some people that fall for this kind of stuff, so I guess props goes out to the makers of this commercial for possibly influencing others solely from this. I guess the point of this commercial was to advertise for the car starter and show it was a nice family car.
ReplyDeleteNo, even though this commercial is cute and we've all had our days when we were younger wishing we could do stuff with our minds, this commercial does not make me want to buy this product more. If anything commercials make me want to buy things less because i feel like the people seeling the item are telling me what to buy and what to do.
ReplyDelete-Laura